The Trump Truth Store in Crystal Lake is hosting a grand opening this weekend to commemorate the store’s relocation from Huntley. The new store had temporarily closed in March due to a lack of sales.
The Trump Truth Store, located at 829 South Virginia Road in Crystal Lake, will be hosting a grand opening party and ribbon-cutting ceremony from 10 a.m. to 4 p.m. Saturday and 11 a.m. to 3 p.m. Sunday.
The business says it will have free coffee, gift basket giveaways, free goodies, “big sales,” fresh merchandise, music and “good vibes all day long.”
Owner Lisa Fleischmann, an Algonquin resident, told Lake and McHenry County Scanner that President Donald Trump is having a “one nation under God” on Saturday.
“I thought that would be a perfect weekend so I’m just doing it two days because I think it’s going to be too crazy if I did one,” she said.
The store sells apparel, cups, mugs, posters, flags and other memorabilia related to President Donald Trump.
Fleischmann said the store is “so big” and while not perfect, it has made great progress over the past two months. “I can’t wait to share it with everyone.”
The Trump Truth Store on March 26 announced it was “closed until further notice” as Fleischmann said she thought she would close down the physical store and operate online only. “I am think I should not have done this.”
Fleischmann said she was not even making half of her rent in sales. “Lucky to get three cars a day since opening weekend. And most people don’t even buy a thing,” she said at the time.
“I really did this for the people. I really thought that everyone wanted this, but no one’s coming not even people that promised and promised that I need to open up a store. I just spent so much money on tables and chairs for the Trump bingo. I really don’t even feel like anyone’s even gonna come,” Fleischmann said.
“I never did this for the money, but I don’t know how much longer I can last with paying for all the stuff. Maybe people think it’s just Trump stuff but it’s not. I have a lot of god/jesus, veterans, 2nd amendment, police and firefighter support,” she said.
Fleischmann said at that time she was thinking of shutting down the store and buying out her lease.
Fleischmann later reversed course and said the closure was only temporary and she reopened in mid-April.
“Yes, sales were low and sometimes you need to remind people. I had a head cold and just lost Monday, Tuesday, Wednesday, my days to work on the store due to not feeling well,” Fleischmann said in April, referring to her prior public comments.
The store was previously located at 10890 North Route 47 in Huntley. The new location is much larger and Fleischmann says the new space is “amazing.”
The store closed its Huntley location on July 13 after the owner of the building filed to evict Fleischmann from the property in March 2025.
She faced eviction for displaying Trump signs, flags, table chairs, a Trump inflatable and a sign on her trailer outside the store.
The owner said in the eviction complaint that Fleischmann refused to keep her merchandise inside her store despite numerous requests by the landlord and the Village of Huntley.
“Instead, she displays many items on the public sidewalk and outside of the building along the street,” the complaint said.
Fleischmann and the landlord were both charged by the Village of Huntley with several ordinance violations in relation to the displays in January 2025.
The ordinance complaints said an inflatable figure, a flag installed on the sidewalk, a flag installed on a building column and “Trump and Truth Store” signs and flags installed within the public right-of-way violated Huntley Code of Ordinances.
The complaints said the store did not have the required permits for the display and the building owner said they provided Fleischmann with a 10-day notice to terminate tenancy for breach of the lease while also going to the store and speaking with Fleischmann, asking her to comply with the village’s ordinances.
The complaint said that Fleischmann continued to violate the village ordinances by displaying her merchandise on the public sidewalk and right of way in “direct violation of the village’s ordinances.”
Court records show Fleischmann and the building owner agreed that Fleischmann would vacate the property and turn over possession of it. Fleischmann said she did not fault the building owner for what happened.
Fleischmann has asked supporters to help spread the word that she is now in Crystal Lake. “That’s part of the problem. I can’t get a billboard and the haters steal my signs.”
She said another problem she faces is that her current landlord has a $2 million insurance clause in the lease, which she “did not really even look at” before signing.
Fleischmann said Trump triggers people and that is the part she “loves,” saying she does not run the store for money.